Radio Is Selling For Pennies On The Dollars…

Kannon Fodder:

Radio is selling for pennies on the dollars, and only those thinking forward will survive…

We’re often reminded of the great quote accredited to Warren Buffet: “Picking up pennies in front of a steam roller is a lousy business plan.”

The Kannon Team has a great passion for Radio, and keeps it’s ear to the ground for trends in the industry. Here’s Mark Ramsey –- one heck of a smart radio guy’s — take on the current state of the industry:

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Kannoneer Returns Fire on Ford Motors

We recently posted an article that ruffled a few feathers and solicited a response from Scott Monty in Global Digital Communications for Ford Motor Company.

The following was in response to the Kannon Fodder post “Superbowl Advertising – GM, Chrysler and Ford are missing the point”

We here at the Kannon Team would like to thank you for responding to our post – Ford is doing the right thing by monitoring influential blogs – kudos to you!

Yes, we will concede the point that Ford has yet to take bailout money – but the point about transparency in advertising is still valid – now is not the time for the same old hyperbole. Really, does anyone really believe this is my “last chance to save?”

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Superbowl Advertising – GM, Chrysler and Ford are missing the point

Kannon Fodder:

It’s been noted in virtually every newspaper and online resource that the American car companies are not advertising in the Super Bowl, for example, this article in the Baltimore Sun.

The argument is that it would appear tacky to spend $3 million for one thirty second ad when they just got a sweet handout from Uncle Sam.

The Kannon Fodder team thinks it is what you advertise that is tacky – not where you advertise it. Just the other night, one ot the team saw a Ford as that shouted “THIS IS YOUR LAST CHANCE TO BUY AT EMPLOYEE PRICES. PRICES WILL NEVER BE THIS LOW.”

Bull Crap. We don’t believe that, you don’t believe it, the dealers don’t believe it. No one does.

What we need now is some honesty – and some transparency. Step forward and be the first manufacturer to say:

“Please go to Consumer Reports or our own website to download the dealer invoice. You’ll see exactly the price our dealers are paying for these cars. We pledge to you that this is the lowest we can sell them for to still be able to pay back the money we borrowed from you, the tax payer.

We’ve instructed our dealers to charge you no more than $500 more than this price. If they try to play games, find a dealer who will treat you fairly.

We’re all in this together. “

That Ad would sell cars. If that ad was on the Super Bowl, and the manufacturers really followed through and stopped playing games, and the dealerships stopped doing business as usual, people might start trusting again.

Not running an ad in the most viewed event this year is just playing more games.