The argument is that it would appear tacky to spend $3 million for one thirty second ad when they just got a sweet handout from Uncle Sam.
The Kannon Fodder team thinks it is what you advertise that is tacky – not where you advertise it. Just the other night, one ot the team saw a Ford as that shouted “THIS IS YOUR LAST CHANCE TO BUY AT EMPLOYEE PRICES. PRICES WILL NEVER BE THIS LOW.”
Bull Crap. We don’t believe that, you don’t believe it, the dealers don’t believe it. No one does.
What we need now is some honesty – and some transparency. Step forward and be the first manufacturer to say:
“Please go to Consumer Reports or our own website to download the dealer invoice. You’ll see exactly the price our dealers are paying for these cars. We pledge to you that this is the lowest we can sell them for to still be able to pay back the money we borrowed from you, the tax payer.
We’ve instructed our dealers to charge you no more than $500 more than this price. If they try to play games, find a dealer who will treat you fairly.
We’re all in this together. “
That Ad would sell cars. If that ad was on the Super Bowl, and the manufacturers really followed through and stopped playing games, and the dealerships stopped doing business as usual, people might start trusting again.
Not running an ad in the most viewed event this year is just playing more games.